Building a Link Exchange Program
One of the things that a SEO services Long Beach company will help you do is build an effective link exchange program. A link exchange program is just one element of your SEO strategy. It requires managing the requests and feedbacks, as well checking back to ensure that the links remain valid. Search engines frequently update the criteria for what constitutes a valid link, so you need SEO services Long Beach professionals to stay on top of it. They can also provide you with an aggregate analysis that can help shape the rest of your SEO strategy too.
How link exchange relates to your strategy
Link exchange is very important to your SEO strategy because it is one of the ways that a search engine will measure your influence and the relevancy of your content. If you have a site for sporting equipment and are linking to sporting blogs, this will move you forward. If your sporting equipment site is linking out to sites that promote gardening equipment, you may take a hit in your ranking by the search engines.
How do SEO services Long Beach companies make sure links are good?
The process of choosing who to contact for a link exchange is simple, but it has several steps. You have to research the site to make sure that their SEO management is as good as yours – this means that there are related key words that are supported by dynamic content. Then you have to contact them, follow up on the contact, execute the link exchange and then keep verifying that the links are valid.
Why would a link be invalid?
When a SEO services Long Beach professional checks to see whether or not a link exchange is valid they will be looking for one of two things. The first is whether or not the link is leading to a live page. Pages come and go as web designs are upgraded all the time. The second is to make sure that the link still goes to valid content. Some web masters forget to update the page links when they change the content on them as well.