How do you tell if a SEO company is good?
If you are trying to decide which of the SEO services St Louis companies to hire to manage your SEO you need to know what to look for to determine if they are right for your business. Most people have a basic understanding that search engine optimization involves keywords, adding a geographic location to your website description, and placing pay per click bids – but there is a lot more to it than that As a local business, if you want people in your area to be able to find you, having professional SEO help is a must.
The basics of keywords and key phrases
The basic gist of keywords and key phrases is that they apply to the product, services or content that you have on your website. In SEO, they also play other significant roles. Your keywords are also related to your understanding of your demographics. Your best bet is to leave off using general terms and to begin to get attached to niche words. Niche words more narrowly define your traffic by interest, income and geographic location. While that means you may not get millions of hits, you don’t need that unless you are running a pay per click site. If you want to sell online, defining your audience as narrowly as possible will be the most effective.
Moving onto the mobile net
The majority of people are doing their shopping and searching from their mobile devices. Making sure that you have an SEO services St Louis company that does mobile and responsive sites is essential. You want the process of connecting to your site as easy as possible. What may surprise you is getting the recommendation to forego a standalone site and to focus on a page in a consumer listing service instead. You can still use an AdSense campaign to drive traffic, but now you will also benefit from the traffic that comes to the general site too. This is a kind of doubling up on traffic that can save you a lot of money and increase the effectiveness of your online connections.